Leadership in a time of crisis

My talk at the Global Business School, Barcelona.

Link to article

Richard Stokes, Technology Director EMEA at Tech Data, entertained GBSB Bachelor of Business Administration students speaking on leadership in the time of crisis and disaster

Richard Stokes, Technology Director EMEA at Tech Data, entertained Global Business School Barcelona Bachelor of Business Administration students with a thorough presentation on leadership in the time of crisis and disaster on Tuesday 29th November 2016 on the GBSB campus. Covering the impact crisis has on business, how to manage crisis, and understanding what actions can be made to navigate the situation were themes addressed.

With over 25 years in management experience at companies like Accenture, Transcom, and Allen & Overy, from London to Barcelona, Richard Stokes drew upon his wealth of experience to provide a summary of how leaders should activity approach adversity.

A leader can provide added value to a situation or derail it entirely based solely on their approach. This is an outline of how to manage misfortune appropriately in business.

1. Be the Leader: Show Up and Take the Lead
2. Assess the Impact: Get to the Bottom of the Issue
3. Communicate Effectively: Who, What, When, Where, Why, and How?
  • You do not need to have all the answers at once.
  • Tell the facts, and communicate the next steps.
  • Understanding the reasons why are not important until after the issue is resolved.
4. Understand Timelines: Communicate Deliverable Objectives and Be Accountable
5. Build the “A” Team
  • In times of crisis everyone is available.
  • The leader does not ask, but rather tells employees politely what needs to be done.
  • Thinking outside-the-box is imperative.
  • Don’t be afraid to ask for help.
6. Have a Plan: “Everyone has a plan until they get punched in the mouth.” -Mike Tyson
  • Having a plan is a great reference tool, but in times of emergency it is best to think proactively, improvising when necessary, to quickly fix the problem.
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